Silasya is a sustainable lifestyle brand that reimagines Indian heritage for modern living through eco-friendly, design-led products across apparel, décor, toys, and lifestyle essentials. We partner directly with artisan communities across India, ensuring fair pay, royalties, and consistent demand while co-creating products that merge timeless craftsmanship with contemporary aesthetics and everyday functionality.
Our apparel line includes everyday wear such as dresses, co-ords, tops, and fusion prints that blend authentic Indian art forms (like Madhubani, Sujni, and Van Gogh-inspired fusions) with modern comfort. Toys are crafted using natural dyes and traditional storytelling, designed to be safe, sustainable, and culturally meaningful. Our art and décor collections bring heritage into homes through artisan-made paintings, handcrafted décor, and curated craft pieces. Sustainable lifestyle products such as eco-friendly candles, diyas, bamboo bottles, and natural loofahs provide conscious consumers with planet-positive choices for daily living.
At the heart of Silasya is technology and transparency: our D2C + B2B e-commerce platform integrates QR-enabled artisan profiles, supply chain traceability, and sustainability metrics, ensuring authenticity and trust. By cutting out middlemen, we make heritage products more affordable and scalable, while artisans receive the recognition and income they deserve.
Startup Description
Silasya is a sustainable lifestyle startup reimagining Indian heritage for modern living. We partner directly with artisan communities to co-create eco-friendly apparel, toys, décor, and lifestyle essentials that merge timeless craftsmanship with contemporary design. By adopting a D2C + B2B e-commerce model, we eliminate middlemen, ensuring artisans earn fair pay and royalties while consumers access authentic, affordable, and planet-positive alternatives to fast fashion. With QR-enabled traceability, transparent supply chains, and sustainable materials, Silasya empowers artisans, preserves endangered crafts, and delivers meaningful products for conscious global consumers
Product Screenshots
Business Model
Silasya operates on a D2C + B2B e-commerce model. Through our website and select marketplaces, we sell eco-friendly apparel, toys, décor, and lifestyle essentials directly to consumers, earning 60–70% margins. For B2B, we partner with ethical retailers and global buyers, generating wholesale revenue at scale. We also plan curated gifting collaborations and limited-edition artisan collections to diversify revenue. By cutting out middlemen, Silasya ensures artisans receive fair pay and royalties, while the company captures strong unit economics from premium, design-led, sustainable products.
Customers
based in
India
Business
Modal Type
E-commerce
Type of
Sales
B2B2C
Competitors
Okhai – Artisan-led brand focusing on handcrafted apparel and home products; strong social impact positioning.
Chidiyaa – Boutique apparel brand offering Indian craft-inspired designs, largely occasion-focused.
Kardo – Premium menswear label blending craft with contemporary fashion; high-price positioning.
Ka-Sha – Sustainable fashion house emphasizing ethical materials and slow fashion, niche & designer-led.
Fabindia – Established giant in craft-inspired apparel and lifestyle, but mass-market and traditional in design approach.
Teams
Richa Kumari
Founder &CEO
Ravi Kumar
Co-Founder
Tarun Kumar
Founding Member
Jagdish Chawla
Fashion & GTM Strategy Mentor
Manoj Kumar
CTO Advisor
Tell us a bit about how founding team knows
each other.
The founding team shares a common passion for heritage, sustainability, and design innovation. Coming from diverse professional and cultural backgrounds, we connected through our shared interest in craft revival and sustainable consumer products. Our collaboration grew out of early discussions around the struggles artisans face and the gap in the market for affordable, heritage-inspired everyday essentials. This shared vision brought us together to build Silasya.
Why did you decide to start this
company?
We started Silasya to empower artisans, preserve crafts, and offer consumers affordable, stylish, eco-friendly alternatives — making heritage part of everyday living.
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like Silasya Fusion?
