Luxecho is a premium Indian menswear brand built for the new generation — bold, style-conscious, and driven. We offer trend-forward, high-quality fashion essentials designed to meet the needs of Gen Z and modern men who want to stand out without breaking the bank.
Our collection includes:
T-Shirts
Shirts
Co-ord Sets
Cargo Pants
Formal & Casual Trousers
Overshirts & Jackets
Polos & Streetwear Essentials
What Makes LuxEcho Different?
* Premium Quality at a Fixed Price
We believe fashion shouldn’t come with price confusion. That’s why LuxEcho maintains one fixed transparent price across product types — giving our customers premium clothing with no hidden markups or discounts gimmicks.
* Durability with Style
Every piece is made to last — from fabric strength to color stability. You don’t just wear our clothes once. They’re built to survive repeated wears and washes, while still looking brand new.
* Color Guarantee You Can Trust
We’re the only brand in our category to confidently offer a 1-Year Color Guarantee. No fading. No dulling. Just color that sticks, just like your vibe.
* Gen Z-Approved Designs
Our styles are driven by India’s youth culture. Whether it’s minimal classics or sharp streetwear, Luxecho designs are made for creators, dreamers, and the fashion-forward.
* Sustainability-Minded Approach
While maintaining affordability, we are conscious of using high-quality fabrics and mindful production techniques — minimizing waste while maximizing fashion impact.
Startup Description
Luxecho is a modern Indian menswear brand focused on offering premium-quality fashion at fixed, affordable pricing. Built for Gen Z and the style-conscious middle class, Luxecho delivers a curated range of essentials including t-shirts, shirts, co-ord sets, cargos, polos, and jackets. What sets us apart is our 1-year color guarantee, a commitment rarely found in the Indian fashion market. With minimalist yet bold designs, durable fabrics, and transparency in pricing, Luxecho bridges the gap between luxury and affordability. Our mission is to empower young Indian men to express themselves confidently through long-lasting, stylish clothing. Luxecho is not just a brand — it's a movement toward sustainable, value-driven fashion that respects both your wallet and your wardrobe.
Product Screenshots
Business Model
Luxecho operates on a Direct-to-Consumer (D2C) model, eliminating middlemen to offer premium menswear at affordable, fixed pricing. By managing the entire value chain — from sourcing high-quality sustainable fabrics to designing, manufacturing, and selling through our online platform — we ensure better margins and full control over quality.
We follow a “Fixed Price, Maximum Value” strategy, meaning all products are sold at a single fixed price point, simplifying the buying process and building customer trust. Our in-house production ensures consistency in style, fit, and durability — supported by a 1-year color guarantee that enhances product confidence and brand loyalty.
Sales channels include our eCommerce website, Instagram-integrated shop, and strategic pop-ups, targeting Gen Z and the urban middle class. Luxecho revenue is generated through product sales, with future expansion into accessories and limited edition drops to increase Average Order Value (AOV).
We are also exploring AI-driven personalization and AR try-on tools for a tech-forward, immersive shopping experience.
Customers
based in
India
Business
Modal Type
Luxecho is a D2C
Type of
Sales
B2B, B2C, B2B2C
Competitors
Snitch , Bewakoof , The Souled Store , Rare Rabbit , H&M and Zara
Teams
Abhinav raj
FOUNDER & CEO
Tell us a bit about how founding team knows
each other.
we meet in college
Why did you decide to start this
company?
To give best quality of the product and at affordable price and there is some of the brand that only focus on mens wear that's why
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like Luxecho Cothings?
