* Certified E-Rickshaws (Passenger): Durable, eco-friendly, and spacious 4+1 seaters ideal for public transport in cities and rural belts.
* E-Cargo Rickshaws: Heavy-duty cargo models built for last-mile delivery and urban logistics, customizable as per need.
* After-Sales Support & AMC: We offer servicing, spare parts, maintenance contracts, and extended warranties to ensure longevity.
* Dealer Onboarding & Franchise Support: We provide franchise setup, marketing, and training for new dealerships in any district.
* Logistics, Delivery & Documentation: Complete backend handled by our team from order processing to doorstep delivery and paperwork.
Startup Description
Ishwar Devi and Babu Ram Auto Pvt. Ltd. is a trusted wholesale vehicle dealer
operating across all districts of Uttar Pradesh. We specialize in providing certified,
high-quality vehicles and E-rickshaws to retailers, resellers, and fleet operators. Our
commitment lies in delivering bulk vehicle supply solutions that are affordable,
reliable, and efficient helping businesses grow sustainably.
As a partner in green mobility, we support India's shift towards eco-friendly
transportation by offering electric rickshaws at competitive wholesale prices. With
direct manufacturer partnerships, robust after-sales support, and transparent
operations, we ensure a seamless supply chain experience from product selection
to delivery. Our customer-first approach makes us the preferred partner for vehicle
distribution and dealership success.
Vision: To become India’s most trusted wholesale dealer of certified electric and fuel-based vehicles, empowering local mobility businesses through quality, service, and
affordability.
Mission: To support dealers and resellers by providing bulk, reliable, and affordable vehicles while building long-term partnerships focused on growth, transparency, and green mobility.
Product Screenshots
Business Model
Our business model is built on bulk vehicle sales, dealership services, logistics support, and EV servicing, designed to scale across multiple markets in Uttar Pradesh.
* Local Production, Local Impact: Target Dealer Mapping – 75 Districts. We are identifying active and aspiring auto dealers in all UP districts and onboarding them with training and product demos.
* Aggressive B2B Outreach: Using direct sales, referrals, dealer meets, and telecalling campaigns to reach every potential reseller and fleet operator.
* Franchise & Channel Expansion: Offering low-cost dealership models to entrepreneurs, enabling faster penetration and localized market ownership.
* Digital & On-Ground Marketing: Combining local hoardings, WhatsApp business, Facebook ads, and ground activations to drive awareness and leads.
* Partner-Led Servicing Model: Creating service partnerships with local garages and mechanics to reduce cost and speed up support infrastructure.
* Tie-Ups with Microfinance Institutions: Partnering with NBFCs and banks to offer easy EMIs, vehicle loans, and leasing options to end-users and small buyers.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2B, B2C
Competitors
Saera, YC, Big Bull, Jezza, Udaan
Are all the founders full-time on this
project?
Yes
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