Habitize is an AI emotional intelligence platform that explains WHY behind your anxiety and emotional struggles - not just mood tracking.
Luna (our AI) identifies specific triggers causing emotional void: family pressure creating Sunday anxiety, workplace hierarchy affecting confidence, relationships draining energy. We provide causal emotional insights with cultural awareness that global apps completely miss.
Key features:
• Crisis Detection: Automatically identifies high-risk emotional patterns (21+ cases identified in 3 weeks)
• Cultural Intelligence: Understands Indian family dynamics, workplace stress global apps ignore
• Professional Integration: Generates therapist reports that save 3+ discovery sessions
• WhatsApp Accessible: No stigma of downloading mental health apps
Available in Hindi + vernacular languages with bite-sized daily insights.
Transform from 'I feel bad' to 'I understand why I feel this way and know what to do about it.'
Impact: 15% Day-7 retention vs 6% industry average because users experience emotional breakthroughs, not just mood logging.
Startup Description
Habitize is building the world's first culturally-aware emotional intelligence platform that helps people understand WHY they feel emotions, not just track moods.
Founded by technical CEO with 5+ years mental wellness expertise, we've identified a massive gap: 83% of Indians with emotional needs never seek help because they can't articulate culturally-rooted feelings like family guilt, workplace hierarchy stress, or relationship expectations.
Luna (our AI) provides causal emotional insights with Indian cultural context that global apps miss completely. We've achieved 15% Day-7 retention (2.5x industry average) and detected 21+ crisis situations in just 3 weeks since launch.
Market opportunity: India's ₹498M mental health app market growing to ₹1.4B by 2030. We're capturing this through multiple revenue streams: B2C subscriptions, corporate wellness, and therapist marketplace commissions.
Early validation: 1,583 users, 80+ therapists waitlisted, 10 paying customers in first week of monetization.
Vision: Scale culturally-aware emotional intelligence globally, starting with India's complex emotional landscape to build the blueprint for worldwide expansion.
We're not just another wellness app - we're building the emotional operating system for the next generation.
Product Screenshots
Business Model
Habitize operates a multi-stream Subscription model targeting individual users, corporations, and healthcare professionals.
Revenue Stream 1: B2C Subscriptions (70% projected revenue)
Individual users: ₹199/month or ₹1,999/year for emotional intelligence insights
Target: 28M urban professionals experiencing workplace/family stress
Early validation: 10 paying customers in first week of monetization
Revenue Stream 2: B2B Corporate Wellness (25% projected revenue)
Enterprise pricing: ₹1,999/employee/year for workplace emotional wellness programs
Target: Companies wanting to reduce employee burnout and improve productivity
Revenue Stream 3: Therapy Marketplace (5% projected revenue)
Commission: 10% of therapy session fees (₹100-200 per session)
Value proposition: Pre-session emotional reports save therapists 3+ discovery sessions
80+ therapists already waitlisted for platform access
Unit Economics:
Customer Acquisition Cost: ₹300
Lifetime Value: ₹3,200
LTV:CAC ratio: 10.6:1
Projected Year 1: ₹43.1L revenue from 2,160 paid users
Scalability: High-margin recurring revenue with network effects through therapist partnerships and viral cultural content distribution.
Customers
based in
India, Australia & New Zealand (Oceania), East Asia, Europe, North America, Southeast Asia
Business
Modal Type
Mobile App
Type of
Sales
B2C, B2B
Competitors
1. Headspace
Focus: Meditation and mindfulness content
Weakness: Generic Western approach, no cultural context for Indian users
2. Calm
Focus: Sleep stories, meditation, relaxation
Weakness: Content-based, doesn't provide personalized emotional insights
3. Wysa
Focus: AI chatbot for mental health support
Weakness: Surface-level AI conversations, limited cultural awareness
Indian Mental Health Platforms:
4. YourDOST
Focus: Professional counseling marketplace
Weakness: No daily emotional intelligence, therapist-dependent model
5. Amaha (formerly InnerHour)
Focus: Self-help modules + therapy sessions
Weakness: Generic CBT modules, weekly check-ins vs daily insights
6. Mindhouse
Focus: Corporate employee wellness programs
Weakness: Assessment-based, not continuous emotional intelligence
Indirect Competitors:
7. Journaling Apps (Day One, Journey)
Focus: Mood tracking and reflection
Weakness: No AI insights or pattern recognition
8. Meditation Apps (Daily Yoga, Insight Timer)
Focus: Guided meditation and wellness content
Weakness: Generic solutions, no personalized emotional causation
Habitize's Competitive Advantage:
Only platform explaining WHY behind emotions with cultural context
Crisis detection with real intervention capabilities
Therapist integration saving 3+ discovery sessions
15% D7 retention vs 6% industry average
Market gap: No competitor combines cultural emotional intelligence + crisis detection + professional integration.
Teams
Rahul Shitole
Founder/CEO
Are all the founders full-time on this
project?
Yes
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