Agentic commerce platform that enables shopping at the point of discovery. Dpanda offers plug n play embedded commerce solutions integrated with value added services like lending; to enable user to make a quick buying decision and purchase at the time of inspiration. These features enable the user to complete the journey within the channel and reduces cart abandonment rates.
Startup Description
Dpanda’s mission is to bridge the needs of brands and consumers by creating more points of discovery, simplifying buying journeys, and enabling lending-powered finance solutions. This vision culminates in building an AI-driven contextual commerce platform that delivers value at every stage of the transaction lifecycle.
The opportunity lies in Commerce Media, where precision advertising is embedded within post-transaction journeys, reaching consumers at the exact moment of purchase intent. By leveraging verified first-party purchase data from banks, payment apps, and leading DTC platforms, Dpanda transforms transactional touchpoints—such as payment confirmations, order tracking, and reward check-ins—into premium ad spaces.
Our integrations cover most public and private banks, unlocking access to 350M+ KYC-verified users with over 60M daily active sessions. Unlike traditional cookies, these are authenticated individuals with clear purchasing power and intent.
Dpanda also reimagines brand engagement through interactive, data-driven formats like scratch cards and spin-the-wheel rewards, which significantly boost ad recall and participation. Early pilots demonstrated a 60% uplift in CTR, rising from 2.5% to 4.0% compared to digital benchmarks. By distributing placements across publishers, we ensure both visibility and sales for brands, while giving consumers meaningful, contextual offers.
Product Screenshots
Business Model
Access Exclusive Commerce Media Ad Inventory (Advertiser)
Premium Sponsorships: Access to performance and impressions based packages on post-transaction screens.
Tiered Placements: Feature your brand in “Hot Deals” slots and reward modules.
Data-Backed Targeting: Leverage real time transaction attributes category affinity, spend tier, geography etc to optimise brand relevance and ROI.
Become a Network Participant: Open Your User Journey (Publisher)
Non-Endemic Monetisation: Invite brands outside your vertical to engage users at high intent moments. For example, a telecom app can host FMCG, quick service restaurants, or beauty brands on its UPI checkout confirmation page.
Enhanced Engagement: Gamified activations (scratch cards, spin wheels) drive social buzz and word-of-mouth, reinforcing your audiences value proposition among advertisers.
Frictionless Fulfilment: Users redeem offers instantly with no manual coupon codes, no third-party redirects, ensuring high conversion and minimal drop-off.
We monetize our brand relationships by increasing their sales (CPS), increase their visibility (CPM) and bringing more engagement (CPC/CPE)
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2B, B2C, B2B2C
Competitors
Nitro Commerce, Pop Club, firmly.ai
Teams
Srinand Sridharan
VP Sales and partnership
Anuj Vohra
Head- Customer Experience
Gaurav Gupta
Director / Founder
Tell us a bit about how founding team knows
each other.
Anuj Has worked alongside Gaurav in previous startups, freecultr and bijnis. Srinand is a business associate from past employments.
Why did you decide to start this
company?
Dpanda’s mission is to bridge the needs of brands and consumers by creating more points of discovery (agentic commerce), simplifying buying journeys, and enabling lending-powered finance solutions.
Are all the founders full-time on this
project?
Yes
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