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Tirupur
India , 2017
Coimbatore
We designed skin-friendly cloth diapers that were easily available and more importantly easy to reuse. ATT’s first product was a cloth diaper, made of 100% Organic cotton certified by GOTS. It was made ultra-trim to fit the baby perfectly and adjustable to the baby’s weight until they outgrow diapers all together. These diapers were machine washable and convenient for parents to use. We innovated on an organic cotton fabric and developed Muslin for baby apparels which was super light and breathable for the kids therefore tackling the hot climates in India. It was made of Azo free dyes to ensure babies don’t chew on harmful dyes and get sick. ATT’s line of apparels kept the baby safe. A Toddler Thing has improvised the current products available in the market making it innovative, sustainable, eco-friendly and baby-friendly. 1. Cloth Diaper – An advanced diaper made of 100% cloth has been created that lasts as long as a disposable diaper (upto 8 hours) and is completely safe for the baby and environment. 2. Muslin Cotton Product range – An entire portfolio of products has been created in muslin cotton such as Swaddles, Towels, Blankets, Nappies, Apparels (Frocks, jumpsuits, rompers) and Bedding that is extremely breathable, light and skin friendly for the baby. All our products are made of GOTS Certified Organic Cotton and are CPSIA Certified (US Product Safety Standard).
A Toddler Thing is a sustainable baby essentials brand that innovates and build products that solves the problem of using non-biodegradable disposable diapers and unsafe non-certified baby products that causes skin rashes and many other type of skin diseases to babies. A Toddler Thing has an entire range of baby products for age group of 0 to 5 years that are produced through sustainable and eco-friendly practices which 100% safe for the baby and the environment. A Toddler Thing has their own state of the art factory and manufactures 80% of their products in-house. The entire product development and R&D happens in-house based on the customer feedback, user experience we receive and products are innovated continuously every 6 months. All products are designed and developed keeping the utility, functionality, comfort and quality as the first priority. All products are made of GOTS Certified Organic Cotton and are CPSIA Certified. A Toddler Thing aim is to empower the art of sustainable parenting and its ultimate vision is to make safe and sustainable baby products affordable and accessible for every household in India.
Revenue Model is an omnichannel strategy involving online ecommerce channels such as our brand D2C website, marketplaces (Amazon, Firstcry) and offline B2B channels such as baby stores, hospitals, pharmacies and distributors.
India
Marketplace
B2B, B2C, B2B2C
Superbottoms, Mylo
Tell us a bit about how founding team knows each other.
Ashwanth, Swathi, and Ashmita completed their B.E at KCT, Coimbatore in 2013-14. They were instrumental in planning and implementing the first student run café in the Entrepreneurship club. This sowed the seeds to a great partnership in business. Post college, Ashwanth pursued higher education in Business Mgmt. in New York. Swathi married into a Textile family and worked in the family business until she had the idea for A Toddler Thing. Ashwanth joined her in co-founding this venture in 2017.
Why did you decide to start this company?
To fulfill a need in the Indian market through safe, certified, sustainable and affordable solutions in the baby industry.
Are all the founders full-time on this project?
Yes
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